Add a clear call to action on your website such as “Request a Quote”; Do educational email marketing to your list. Publish a weekly newsletter with “how-to tips ”; Market new products to existing customers and to your email list. … Put on educational events through the Web (webinars); Advertise on other websites using affiliate marketing . Encourage past customers to write testimonials on Yelp, Google Maps, etc. Encourage WOM advertising through social media (Twitter, …

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